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Matt Johnson spent 15 years inside retail, from catching shoplifters at a Target in upstate New York to running operations and the technology team at CVS. Four months ago he crossed over as VP and GM of loss prevention at siffron, a company he calls the biggest one you’ve never heard of.
Here’s his read on the industry – and it hits different. (haha! Just kidding, AI didn’t write this – his read is pretty much spot on: Budgets are thin, so retailers are leaning back into mechanical solutions that scale to every store while everyone else talks AI. The two also got into mentorship, where Amber finally told the story about the industry legend who agreed to mentor her and then went silent.
siffron is at APEX for the first time this year, so Matt walks back into a room full of retailers he used to be one of.
Curious about siffron? Check them out here.