Ryan Long, Head of Global Intelligence and Executive Protection for McDonald’s, joins TalkLP host Amber Bradley to chat about being an intelligence analyst for nearly 20 years. What exactly does this sexy title mean? Is it data or all cloak and dagger? Ryan explains his role and how he serves McDonald’s through his role. He discusses the role data plays to the success of his organization and how dissecting qualitative data is imperative. Ryan explains how to qualitatively predict potential social unrest including understanding conditions in certain cities and how to react to certain instances. Ryan also talks how to build up the “credibility bank” within your organization.
Predicting Social Unrest through Qualitative Research November 19, 2021